About
Hello, I'm Viktoriia.
I design products and experiences that are intentional, impactful, and built to improve how people live and work.
With 12+ years as a Senior Product & UX Designer, I've worked across healthcare, fintech, creator marketplaces, wellness, and nonprofits, helping teams turn complex problems into intuitive, meaningful products. My experience spans B2B and B2C environments, from solo ownership to deeply collaborative product teams.
I'm especially motivated by work connected to sustainability, innovation, and social impact: products that not only function well, but contribute something valuable to the world. I'm always interested in meeting smart, thoughtful people creating ambitious things.
Key Skills
Key Tools
Experience
A decade in craft.
Sr. User Experience Designer
CasechekPioneered the UX function as the first UX hire, owning end-to-end design across mobile and web products. Designed the industry's first fully integrated hospital inventory management platform — reducing documentation errors by 85% and labor costs by 80%. Launched No-Touch PO™ (reduced PO flow time by 36%) and Auto-Assign™ (improved case support efficiency by 25%).
Sr. Product Manager
JuliusLed end-to-end product lifecycle for an influencer marketing platform. Launched Influencer Hub 1.0, modernizing the tech stack and boosting client retention. Drove product strategy for a competitor merger and spearheaded Bitly and Shopify integrations, reclaiming ~10% of lost sales.
Product Designer
AdvisorConnectLed end-to-end design strategy for a prospecting platform for financial advisors. Built a scalable design system, ran user research and usability testing, and played a key role in launching Fortune 500 pilot programs. Co-created myWorth, a content-media platform empowering women through financial education.
Lead UI/UX Designer
BathwaterKidsAs a founding team member, designed a native iOS app from scratch for a consignment marketplace. Attracted 800+ prospects during the pre-launch campaign through user research, wireframing, and close collaboration with developers.
Resident UI/UX Designer
Entrepreneurs Roundtable Accelerator (ERA) & FreelancePartnered with early-stage startups at NYC's leading tech accelerator to solve UX challenges and design web and mobile applications. Guided founders through critical design decisions, streamlining the UX process across a diverse startup ecosystem.
Skills
What I bring.
Design
Research
Strategy
Tools
Values
What I care about.
Intellectual honesty
I'd rather surface an uncomfortable truth early than discover it after a costly build. Good design is only possible in an environment of honest inquiry.
Deep collaboration
The best work I've done was inseparable from the people I did it with – engineers, PMs, researchers, founders. Design is a team sport.
Continuous curiosity
I read widely, ask too many questions, and genuinely enjoy being wrong. Every project is a chance to update my model of how people and products work.
Care for craft
There's a difference between work that ships and work that endures. I care about both – but I'm particularly interested in building things that hold up.